VR. Finnish Railways Rebrand.
Discover the authentic character of VR and translate it into service experiences. Design VR’s brand foundation and identity system to guide the experience and service execution. Reconnect travellers emotionally with the brand.
During 8 intense weeks, we created the building blocks, story narrative, and visual style that worked as North Star for further development. We created a brand system that would be flexible and could be interpreted in multiple ways, as well being easily recognisable.
Inspiration comes from modernist style. Clear, simple and bold, but with hints of contemporary and witty.
Work done at Fjord
Role: Design Director
Main client: Vanessa Lehtinen
Developed further by lots of people and vendors.
Awards:
Best Service Design, Best User Experience, Finalist in Best Design. https://grandone.fi/
