Gather insights in order to find opportunities for Sokos Hotels for improvement.

Create a brand feel and behavior expression to scale in the chain as well as definitions of experience moments that can be executable.

We did; Qualitative and desktop research. Interviews with Stakeholders. Staff, and Users. Gathering Insights. Observations. Pain points. Field trips to Sokos Hotels. Benchmarks and Hospitality Trends. Co-creation sessions.

In order to create; 4 guest principles. User journey flow. Brand Experience Positioning. Experience Mockups. Mood-boards style. Photography style. Flow map. VR prototype.

Work done at Fjord
Role: Design Director